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International Business: Cultural Sourcebook and Case Studies
by Linda B. Catlin, Thomas F. White
Product Group: Book
Publisher: Thomson South-Western (1993-12)
ISBN: 0538835184
EAN: 9780538835183
Dewy Decimal #: 658.848
Hardcover: 128 pages
SKU: BX011-A19
Condition: Used: Very Good
Comments: Clean and shiny. Minor wear, spine uncreased. Pgs clean, tight, unmarked.
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Editorial Reviews
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Book Description
This sourcebook of original, cross-cultural case studies and exercises is designed as a supplement for courses in international business, international management, and international marketing, or any course where there is an international emphasis. International Business: Cultural Sourcebook and Case Studies offers unique perspectives of both business administration and cultural anthropology on doing business internationally. The primary goal of this text is to teach how to work effectively and comfortably with individuals who may not share the same belief systems, values, or communication styles.
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